Green Ramadan

A UNEP x Hilton x Winnow Initiative

During religious holidays, food waste can increase from 25 to 50%. In order to take on the challenge of reducing this food waste, Hilton teamed up with the United Nations Energy Program West Asia (UNEP) and Winnow to launch the pilot Green Ramadan Campaign.

Set in Hilton properties across 4 countries in the Middle East, the campaign required an equally ambitious film to document the process and results.

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Aesthete 2025