Hilton: Green Breakfast

  • Client Hilton
  • Year 2024
  • Skills Storyboard, Cinematography, Production, Post Production

Challenge

Food waste at breakfast is a universal problem for hotels worldwide.

 

 

Solution

In August, Hilton, Winnow, ne’ma and UNEP West Asia combined to launch the Green Breakfast Initiative ahead of COP 28 with an ambitious target: to halve food waste in breakfast at 13 UAE hotels in just four months.

 

Result

Thanks to the amazing efforts of partners and team members this pioneering pilot programme achieved a 62% reduction in pre- and post- consumer food waste – which would equate to serving over 400,000 meals and preventing almost 726 tonnes of Co2e emissions across a year.

Aesthete 2025